My background
Co-founder, The Good Works
Jan 2024 - Present
Co-Founded with top London headhunter Cara Lyons, The Good Works matches purpose-driven brands with game-changing talent to supercharge
their growth.Creators of pro bono platform, The Good Intro, bridging the gap between top strategic advisors who want to leverage their skills for good and high impact not-for-profit organisations and world changing ventures.
Founder/CEO, Seed
July 2011 - July 2021
Founded and led Seed, building it into Europe’s leading student marketing agency with a London-based team of 40 and achieving an annual turnover of £10 million.
Crafted cutting-edge global student marketing strategies for best in class brands, ranging from Spotify to Apple.
Consistently outperformed industry success metrics.
Successfully orchestrated the company’s exit to ‘Agency of the Decade’, Amplify, in 2021.
Work highlights: Spotify Secret Social with Stormzy, Spotify Society Sound Clash, ASOS Global Blank Canvas Campaign, England Rugby 02 Touch Grassroots Programme, Soap & Glory Double Decker Bus Tour, Apple Global Student Ambassador Strategy
Co-founder, Beach Break Live
Jan 2007 - Aug 2012
Co-founded Beach Break Live, the UK Student Festival, and successfully developed it to 25,000 attendees, making it the largest student event in Europe.
Secured a substantial investment package from industry leaders.
Pioneered one of the UK’s first student influencer communities, collectively generating £3 million of annual ticket sales
Hosted major global artists including Ed Sheeran, Calvin Harris, Dizzie Rascal, Ellie Goulding, Chase & Status and Mark Ronson at the event
Promoter of the Year
UK Festival Awards
Best small festival
UK Festival Awards
Experiential Agency of the Year
The Drum Awards
Event Team of the Year
Event Awards
Campaign Magazine